DEMOGRAPHICS
Hispanics are the segment of population in the United States with the fastest growth both in number of people and in purchasing power.
- In the next 5 years the Hispanic segment will grow 3 times faster than the United States population.
Source Latin Force Group, LLC American Marketscape DataStream
Produced by Geoscape Intelligence Systems
(GIS) 2009 estimates, 2014 Projections. - The purchasing power of Hispanics is $964,000 million dollars. By 2010 it will increase to 1.100 million dollars. This implies a projected increase 57% faster when compared with the general population of the United States.
Source Global Insights 2007, Hispanic Market Monitor - The Hispanic population is younger, which helps direct consumption patterns in the United States. 45% of Hispanics are under 25 years of age, almost 2 / 3 (63%) are under 35 years and the average age is 39.
Source Estimado TV Universal of Nielsen 2009 - Reach this important population in their own language. 78% of Hispanics speak Spanish at home.
Source Global Insights 2007, Hispanic Market Monitor
- 84% of Hispanics speak the Spanish language in their homes
- 58% of Hispanics prefer to speak the Spanish language in their homes
- During the last 10 years the adult audience between the ages of 18 and 49 who watch hourly Spanish programming has increased by 107%
- During the last 10 years the youth audience between the ages of 18 and 49 who watch hourly Spanish programming has increased by 96%
- During the last 10 years the young audience between 12 and 17 years of age who watch hourly Spanish programming has increased by 66%
Estimated audience of NTI, NHTI.
The following is based on studies and facts concerning Hispanics, and the results are as follows:
Population: 41.3 million habitants Acquisition Power: approximately 600 billion dollars Remittances to Latin America: 46 billion dollars in 2004 Internet Access: 14 million people States with highest number of Hispanics: California, New York, Texas, Florida, New Mexico, Arizona, and Illinois Number of Hispanic Businesses: 2 million Business' Invoice: 200 billion dollars Sources: US Census; Nielsen Media Research Recontact Studies; Selig Center for Economic Growth, Pew Internet Center, comScore Media Metrix.
The following is based on studies and facts concerning Hispanics, and the results are as follows:
Population: 41.3 million habitants Acquisition Power: approximately 600 billion dollars Remittances to Latin America: 46 billion dollars in 2004 Internet Access: 14 million people States with highest number of Hispanics: California, New York, Texas, Florida, New Mexico, Arizona, and Illinois Number of Hispanic Businesses: 2 million Business' Invoice: 200 billion dollars Sources: US Census; Nielsen Media Research Recontact Studies; Selig Center for Economic Growth, Pew Internet Center, comScore Media Metrix.
HISPANICS ARE 61% OF THE USA's 2000 TO 2008 GROWTH
1990
2000
2003
2008
1990-2008 Change
Hispanic
African Am.
Asian Am.
Native Am.
African Am.
Asian Am.
Native Am.
22.4
30.0
7.3
2.0
30.0
7.3
2.0
35.3
34.7
10.6
2.5
34.7
10.6
2.5
40.9
36.3
12.0
2.7
36.3
12.0
2.7
53.0
39.2
14.8
3.0
39.2
14.8
3.0
137%
31%
103%
54%
31%
103%
54%
The Rest
187.1
198.3
199.4
200.4
7%
Total USA
248.7
281.4
291.2
310.3
25%
Hispanic %
9%
13%
14%
17%
THE BUYING POWER OF HISPANICS IS GROWING FASTER THAN THE REST OF THE USA
1990
2000
2003
2008
1990-2008 Change
Hispanic
African Am.
Asian Am.
Native Am.
African Am.
Asian Am.
Native Am.
$222
$318
$118
$19
$318
$118
$19
$504
$585
$269
$37
$585
$269
$37
$653
$688
$344
$45
$688
$344
$45
$1,014
$921
$526
$63
$921
$526
$63
357%
189%
345%
227%
189%
345%
227%
The Rest
$3,600
$5,215
$5,832
$7,048
96%
Total USA
$4,277
$6,610
$7,562
$9,572
124%
Hispanic %
5%
8%
9%
11%